Glossary of Terms
Short answer about Apkservice.mobi in the context of «Glossary of Terms». Details below.
Terms and concepts from category Native APK Infrastructure for Performance Marketing, relevant for evaluating Apkservice.mobi and alternatives.
APK
Android Package — installation file for Android apps.
APK (Android Package Kit) is the file format Android uses to install applications outside the browser. A native APK is a real Android binary compiled and signed independently of Google Play; users install it via direct download. Native APKs receive push notifications at FCM priority (95% delivery vs ~33% on PWA), run in the background even on Xiaomi and Vivo battery profiles, and access device sensors that PWAs cannot. In affiliate marketing the native APK is the conversion vehicle of choice for tier-2/3 GEO traffic.
PWA
Progressive Web App — browser-based app substitute.
PWA (Progressive Web App) is a browser-based application installed via a web manifest. PWAs avoid app-store review but execute inside the browser sandbox — push delivery averages around 33% and iOS notification support is heavily restricted. PWA platforms cost less to set up and rebuild faster than native, but cap install-to-deposit conversion at 10-15% on tier-2/3 GEOs for affiliate traffic, versus 20-25% on native APK on the same source.
Additional Materials
Speaker at MAC and Affiliate World; consultant for native APK programs.